Alignment & Shared Revenue Goals

  • Insights and Actionable Steps for Growing a Revenue-Centric Business

    Insights and Actionable Steps for Growing a Revenue-Centric Business

    Marketing leaders need to pivot and adapt to the 2020 changes. In this guide we share Insights and Actionable Steps for Growing a Revenue-Centric Business in a Radically Evolving World.

    Read Flipbook
  • Breaking Down Silos For A Better Customer Experience

    Breaking Down Silos For A Better Customer Experience

    In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

    Read Article
  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

    Read Article
  • THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

    Read Article
  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

    Read Article
  • Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

    Read Article
  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

    Read Flipbook
  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

    Read Article
  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Don’t drop the ball: the cost of not having early “Sales-Marketing alignment” is too high! Clearly defining a lead and how they should be tracked & managed is key.

    Read Article
  • Getting Sales to “Buy-in”

    Getting Sales to “Buy-in”

    Getting buy-in from non-marketing teams can be a struggle for organizations Nick Smirnoff from Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal campaign.

    Read Article
  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

    Read Article
  • Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.

    Read Article
  • Challenges CMOs Face: Ways CMOs Can Excel at Cross-Departmental Collaboration

    Challenges CMOs Face: Ways CMOs Can Excel at Cross-Departmental Collaboration

    Facebook Twitter Google+ LinkedIn Email Cross-departmental collaboration leads to a collective culture of accountability and continuous improvement within an organization, yet most attempts at...

    Read Article
  • loading
    Loading More...