Alignment & Shared Revenue Goals
Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]
In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.
GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]
Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.
Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]
In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.
Hot Soup: Synergy of Sales and Marketing
Amy Noel, Strategy Lead at Tegrita, joins Dave and Ryan from the HotSoup Podcast to talk how Sales and Marketing should work together to form Revenue Operations.
Insights and Actionable Steps for Growing a Revenue-Centric Business
Marketing leaders need to pivot and adapt to the 2020 changes. In this guide we share Insights and Actionable Steps for Growing a Revenue-Centric Business in a Radically Evolving World.
Breaking Down Silos For A Better Customer Experience
In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.
Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
Hiring Your First CRO? Tradition is Not Your Friend.
Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.
Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories
Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...
You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late
Don’t drop the ball: the cost of not having early “Sales-Marketing alignment” is too high! Clearly defining a lead and how they should be tracked & managed is key.
Getting Sales to “Buy-in”
Getting buy-in from non-marketing teams can be a struggle for organizations Nick Smirnoff from Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal campaign.
Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size
CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...
Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)
Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.
Challenges CMOs Face: Ways CMOs Can Excel at Cross-Departmental Collaboration
Facebook Twitter Google+ LinkedIn Email Cross-departmental collaboration leads to a collective culture of accountability and continuous improvement within an organization, yet most attempts at...
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