Refining My Marketing Strategy

On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

Last month Brandi and our guests engaged in transparent and insightful conversations that can help you as a marketing leader today. Check out the Revenue Rehab April recap.

Introducing Revenue Rehab Podcast sponsored by Tegrita, offering conversations with CMOs & CROs to develop collective solutions & takeaways to the biggest challenges faced by revenue teams.

Tegrita, a marketing technology consultancy, announces today it has successfully completed its SOC 2 Type 2 audit.

In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!