Refining My Marketing Strategy

  • Why Marketing Leaders Should Mentor Junior Marketers

    Why Marketing Leaders Should Mentor Junior Marketers

    Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

    Read Article
  • B2BMX21 BSTARR Start With Why

    B2BMX21 BSTARR Start With Why

    Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.

    Read Flipbook
  • Setting The Stage in One Hundred Days

    Setting The Stage in One Hundred Days

    The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

    Read Article
  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

    Read Article
  • Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

    Read Article
  • The Road to CMO Success: Making the First 100 Days Count

    The Road to CMO Success: Making the First 100 Days Count

    The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

    Read Article
  • P15 Marketing Maturity Assessment & Roadmap

    P15 Marketing Maturity Assessment & Roadmap

    If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

    Read Flipbook
  • THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

    Read Article
  • Marketing Automation Strategy: What Is Form Spam?9:09

    Marketing Automation Strategy: What Is Form Spam?

    Featured in our League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: What is Form Spam?

    Watch Video
  • What Is A Content Audit? Answers From Around the Web

    What Is A Content Audit? Answers From Around the Web

    A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.

    Read Article
  • Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

    Read Article
  • Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data23:04

    Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

    Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.

    Watch Video
  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

    Read Article
  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

    Read Article
  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

    Read Article
  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

    Read Article
  • Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.

    Read Article
  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

    Read Article
  • Diary of a Modern Marketer: Virtual Event Fail7:06

    Diary of a Modern Marketer: Virtual Event Fail

    What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

    Watch Video
  • B2B Buying Trends: Buyers Want a Human Approach

    B2B Buying Trends: Buyers Want a Human Approach

    Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

    Read Article
  • loading
    Loading More...