Refining My Marketing Strategy

On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!

In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn more about Disparate Marketing Systems.

Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.

A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.

The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.