Refining My Marketing Strategy
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Read ArticleWhy Marketing Leaders Should Mentor Junior Marketers
Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.
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Read FlipbookB2BMX21 BSTARR Start With Why
Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.
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Read ArticleSetting The Stage in One Hundred Days
The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.
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Read ArticleGoals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
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Read ArticleDiary of a Modern Marketer: Creating Virtual Events that Don’t Suck
As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.
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Read ArticleThe Road to CMO Success: Making the First 100 Days Count
The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.
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Read FlipbookP15 Marketing Maturity Assessment & Roadmap
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
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Read ArticleTHE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
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9:09Watch VideoMarketing Automation Strategy: What Is Form Spam?
Featured in our League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: What is Form Spam?
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Read ArticleWhat Is A Content Audit? Answers From Around the Web
A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.
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Read ArticleDiary of a Modern Marketer: How I Learned That SEO Beats Ads
SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.
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23:04Watch VideoMoving Beyond Simple Segments: Remix Your Targeting Strategy With Data
Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.
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Read ArticleDiary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times
Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.
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Read ArticleHiring Your First CRO? Tradition is Not Your Friend.
Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.
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Read Article2021: An opportunity to get back to RevTech basics
Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.
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Read ArticleTegrita and Motiva Announce Strategic Partnership
Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.
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Read ArticleDiary of a Modern Marketer: Failing My Way into the World of Marketing Automation
A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.
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Read ArticleCustomer Benefits Guide Tech Stack Decisions, Not Trends
Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.
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7:06Watch VideoDiary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
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Read ArticleB2B Buying Trends: Buyers Want a Human Approach
Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know
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