Refining My Marketing Strategy

  • Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

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  • Grow A Small Business Podcast: by Troy Trewin with Mike Geller (Episode 122)

    Grow A Small Business Podcast: by Troy Trewin with Mike Geller (Episode 122)

    In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

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  • What Is {Marketing Attribution} Answers from Around the Web

    What Is {Marketing Attribution} Answers from Around the Web

    Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

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  • Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]42:21

    Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]

    How do use data to connect with your audiences? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, on his webinar where he shares innovative ways to use your email data to help other channels.

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  • INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!

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  • Insights and Actionable Steps for Growing a Revenue-Centric Business

    Insights and Actionable Steps for Growing a Revenue-Centric Business

    Marketing leaders need to pivot and adapt to the 2020 changes. In this guide we share Insights and Actionable Steps for Growing a Revenue-Centric Business in a Radically Evolving World.

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  • Breaking Down Silos For A Better Customer Experience

    Breaking Down Silos For A Better Customer Experience

    In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

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  • Sales Is Not Revenue6:34

    Sales Is Not Revenue

    Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.

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  • Webinar [What To Do Next: Coming Digital Challenges - Show & Tell with Amy Noel]41:51

    Webinar [What To Do Next: Coming Digital Challenges - Show & Tell with Amy Noel]

    Overcoming digital challenges is every marketer's top priority. In this webinar, Tegrita Strategy Lead, Amy Noel, explains best practices to overcome digital challenges. Watch webinar to learn more.

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  • INFOGRAPHIC: Limitations of Disparate Marketing Systems

    INFOGRAPHIC: Limitations of Disparate Marketing Systems

    Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn more about Disparate Marketing Systems.

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  • Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.

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  • Diary of a Modern Marketer: The Power of Messaging

    Diary of a Modern Marketer: The Power of Messaging

    A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.

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  • B2BMX21 BSTARR Start With Why

    B2BMX21 BSTARR Start With Why

    Join Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.

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  • Setting The Stage in One Hundred Days

    Setting The Stage in One Hundred Days

    The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

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  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

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  • Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

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  • The Road to CMO Success: Making the First 100 Days Count

    The Road to CMO Success: Making the First 100 Days Count

    The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

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  • P15 Marketing Maturity Assessment & Roadmap

    P15 Marketing Maturity Assessment & Roadmap

    If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

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  • THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

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  • Marketing Automation Strategy: What Is Form Spam?9:09

    Marketing Automation Strategy: What Is Form Spam?

    Featured in our League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: What is Form Spam?

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