Refining My Marketing Strategy

  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

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  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

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  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

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  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

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  • Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.

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  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • Diary of a Modern Marketer: Virtual Event Fail7:06

    Diary of a Modern Marketer: Virtual Event Fail

    What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

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  • B2B Buying Trends: Buyers Want a Human Approach

    B2B Buying Trends: Buyers Want a Human Approach

    Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

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  • Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

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  • PFL Captured More Business Using Chat: Here’s How

    PFL Captured More Business Using Chat: Here’s How

    Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.

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  • Marketing Automation Strategy: Tips to Protect Email Deliverability27:36

    Marketing Automation Strategy: Tips to Protect Email Deliverability

    Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: Tips to Protect Email Deliverability.

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  • The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

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  • Tegrita Intro Capabilities Brochure

    Tegrita Intro Capabilities Brochure

    Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.

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  • Marketing Across Continents – How Global Companies Are Missing the Mark

    Marketing Across Continents – How Global Companies Are Missing the Mark

    Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

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  • Top Digital Marketing Trends to Watch in 2020

    Top Digital Marketing Trends to Watch in 2020

    Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...

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  • Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

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  • Marketing Automation Strategy: League Restart Marketing Strategies36:10

    Marketing Automation Strategy: League Restart Marketing Strategies

    Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • What Is Lead Management? Answers From Around the Web

    What Is Lead Management? Answers From Around the Web

    Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

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  • What is Agile Marketing? Answers From Around the Web

    What is Agile Marketing? Answers From Around the Web

    The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

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