Refining My Marketing Strategy
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Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]
This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i
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46:31
B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]
Welcome to the 13th episode of B2B Tech Marketing Talks, presented by Filament. The theme of this episode is Automating B2B Tech Marketing. Joining host Jeremy Balius to discuss all things content mar
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Are Your Top-of-Funnel Efforts Being Diluted?
The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...
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Don’t Sacrifice Your Best Assets: Lessons from Business and Monopoly
Early in my career, I worked for a successful business owner in Dallas, TX, who ran a direct mail print shop. During one of our conversations about new initiatives, he casually remarked, “You’ve...
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Why Relying on “Sales Heroes” is Costing You Revenue Growth
Discover why relying on 'Sales Heroes' is unsustainable for long-term success and how focusing on the Middle of the Funnel (MoFu) can align your sales and marketing teams for scalable, predictable...
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35:18
Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]
This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career
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36:48
Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]
On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
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31:48
Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]
On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.
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Email Excellence: How Tegrita's Approach Transformed a Health Services Provider
This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.
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The Channel CRO [It’s What You Do with Brandi Starr]
On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.
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Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]
On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.
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From Flight Plan to Landing: How to Execute Soaring Email Marketing Results
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
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Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]
On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.
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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]
Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.
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34:54
Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]
In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.
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The Do’s and Don’ts of Creating an Effective Email Strategy
Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.
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The Role of Email in Digital Marketing Success
Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.
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31:57
Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]
In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.
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Address Verification: A Vital Email Marketing Best Practice
A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.
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36:56
Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]
In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.
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