Refining My Marketing Strategy

  • From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team]

    From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team]

    April Williams, talks with Brandi Starr about challenges every business faces, danger of working in silos, and how to align your team toward your revenue goals.

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  • The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

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  • Tegrita Marketing Launches Internal Anti-Bias Committee

    Tegrita Marketing Launches Internal Anti-Bias Committee

    Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

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  • All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

    All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

    In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

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  • Revenue Rehab: April Recap 2022

    Revenue Rehab: April Recap 2022

    Last month Brandi and our guests engaged in transparent and insightful conversations that can help you as a marketing leader today. Check out the Revenue Rehab April recap.

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  • Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

    Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

    Introducing Revenue Rehab Podcast sponsored by Tegrita, offering conversations with CMOs & CROs to develop collective solutions & takeaways to the biggest challenges faced by revenue teams.

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  • No Email Is An Island

    No Email Is An Island

    Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.

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  • CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

    CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

    Tegrita, a marketing technology consultancy, announces today it has successfully completed its SOC 2 Type 2 audit.

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  • Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

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  • Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)35:08

    Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

    RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!

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  • B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

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  • Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

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  • Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem43:46

    Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem

    Siloed systems are top detractors among revenue teams. In our panel, we provide insights and strategies on how to develop a holistic revenue ecosystem connecting your technology, strategy, & your team

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  • My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

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  • What Is Multi-Variate Testing? Answers from Around the Web

    What Is Multi-Variate Testing? Answers from Around the Web

    Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

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  • Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

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  • Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)

    Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)

    In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

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  • What Is Marketing Attribution? Answers from Around the Web

    What Is Marketing Attribution? Answers from Around the Web

    Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

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  • Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]42:21

    Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]

    How do use data to connect with your audiences? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, on his webinar where he shares innovative ways to use your email data to help other channels.

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  • INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!

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