Outsourcing Campaign Execution
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Read ArticleDiary of a Modern Marketer: Failing My Way into the World of Marketing Automation
A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.
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Read ArticleCustomer Benefits Guide Tech Stack Decisions, Not Trends
Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.
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7:06Watch VideoDiary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
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Read ArticleB2B Buying Trends: Buyers Want a Human Approach
Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know
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Read ArticleMarketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
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Read ArticlePFL Captured More Business Using Chat: Here’s How
Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.
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In-house vs. Outsourced: Which is Best for My Org?
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Read ArticleMarketing Across Continents – How Global Companies Are Missing the Mark
Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.
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Read ArticleTop Digital Marketing Trends to Watch in 2020
Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...
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Read ArticleLong Live the King: The Importance of Content in Modern Marketing
Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....
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0:55Watch VideoCMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
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Read ArticleReading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue
Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....
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Read ArticleWhat Is Lead Management? Answers From Around the Web
Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...
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Read ArticleWhat is Agile Marketing? Answers From Around the Web
The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...
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Read Article3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
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Read Flipbook
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
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5:09Watch VideoHow To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
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Read ArticleValue of Working with a Technology Partner
Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.
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1:00:51Watch VideoCoping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders
In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
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Read ArticleThinking of Marketing Automation? Here are 15 Important Facts Everyone Should Know!
The benefits of marketing automation are here to stay! Find out how your company can increase qualified leads by 451%!
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Read Article5 Steps to Create Amazing Fabl Experiences
The Fabl content experience platform embodies the art of storytelling and helps keep your audience engaged with your content. Learn more about the 5 steps to create a great story with Fabl.
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