Articles, Thoughts and Tips.
Driven to help your team succeed on your MarTech journey.
Outsourcing Campaign Execution
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Read Article3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
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Read FlipbookIN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
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5:09Watch VideoHow To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
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Read ArticleValue of Working with a Technology Partner
Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.
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1:00:51Watch VideoCoping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders
In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
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34:41Watch VideoReimagining Your 2020 Marketing Plan During COVID-19
Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.
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In-house vs. Outsourced: Which is Best for My Org?
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Read ArticleSuccess as a Modern Marketer
Modern marketing drives business growth through strategy, creative solutions, technology & analysis. Our infographic will walk you through the essential 7 principles of modern marketing.
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18:26Watch VideoWebinar: Futureproof Your Marketing Automation Investment
In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!
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14:21Watch VideoCrafting a Marketing Technology Strategy For your Business
Brandi Starr, COO at Tegrita, joins Atlanta Small Business Network (ASBN) in an interview to discuss marketing strategy & digital marketing trends.
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1:52Watch VideoWhy Do Clients Like Working With Tegrita?
We asked some of our consultants why they think clients like working with Tegrita. Their answers embody who we are as an organization and why our customers love us.
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Read ArticleWe are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand
Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!
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2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita
Learn how Tegrita helped the St. Louis Blues marketing team implement Oracle Eloqua into their marketing automation strategy.
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17:40Watch VideoTegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
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29:35Watch VideoTegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio
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16:21Watch VideoTegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)
Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!
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25:34Watch VideoTegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)
The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
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29:36Watch VideoTegTalk: Lead Scoring–Is it worthwhile? (Episode 8)
Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In
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Read ArticleMarketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
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Tegrita helps Three Universities Accelerate Their Admissions Pipeline
Higher education marketing is complex. This case study details how Tegrita helped three universities scale & accelerate ROI using Oracle Eloqua. Learn what we can do for your university!
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TegBook - Your Marketing Planning & Roadmapping Guide
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
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