Why we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
Timespan-based Reporting With Eloqua Insight
In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.
What CX Industry Trend Keeps You Up at Night? CX Heroes Series
At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.
What Advice Do You Have for Future CX Professionals? CX Heroes Series
At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.
Recorded Webinar: Take your Eloqua Insight Reporting to the Next Level!
Gain some intermediate level tips and tricks for creating custom reports in Oracle Eloqua Insight. This webinar covers dynamic dates, calculated measures, pivot tables, agents, dashboards and more.
Why I’m Uber Excited About THIS Content Experience Platform
Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.
Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
Marketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
Marketing Technology Stack Assessment – Step 2: It’s All About Connections
This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.
Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
Marketing Technology Stack Assessment – Step 1: Taking Stock
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment
This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
Can Formstack Forms Integrate with Oracle Eloqua?
Many Oracle Eloqua customers leverage the robust form capabilities offered by Formstack forms. Learn about the webhook integration between Formstack and Eloqua.
Creating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
Capture UTM Parameters Like A Pro
UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.
Getting Started with Marketing Automation: What you need to know throughout the process
If you are in the process of choosing a MAP or realize your partner choice wasn’t the best for your team, this blog post will guide you through the process from pre-sales to on-going growth using you
Better Reports From Your Custom Preference Center
With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.
Strict Mode Tracking with Oracle Eloqua
Oracle Eloqua allows you to determine who is tracked on your website. There are three levels of track, read more to learn the why and how of Strict Mode Tracking.