Marketing Technologist

  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • Organizing Eloqua Email Groups for Multiple Business Units

    Organizing Eloqua Email Groups for Multiple Business Units

    Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

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  • 5 Data Model Considerations When Migrating to Oracle Eloqua

    5 Data Model Considerations When Migrating to Oracle Eloqua

    Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

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  • Eloqua How To: Extending Oracle Eloqua With Apps13:53

    Eloqua How To: Extending Oracle Eloqua With Apps

    Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.

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  • How To Prepare for an Eloqua Implementation5:09

    How To Prepare for an Eloqua Implementation

    One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

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  • MarTech Introduction: Conversica16:27

    MarTech Introduction: Conversica

    Tegrita speaks with Coversica's COO, Brian Kaminski, who presents his company as the featured marketing technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group.

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  • MarTech Introduction: Sureshot18:43

    MarTech Introduction: Sureshot

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, David York presents: Sureshot.

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  • Don’t Let the Fire Go Out – Life After IP Warming25:03

    Don’t Let the Fire Go Out – Life After IP Warming

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Don’t Let the Fire Go Out – Life After IP Warming.

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  • Oracle Eloqua How-To: Dynamic Content20:43

    Oracle Eloqua How-To: Dynamic Content

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Dynamic Content.

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  • MarTech Introduction: Motiva AI21:00

    MarTech Introduction: Motiva AI

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's Motiva AI.

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  • Google Analytics Introduction and UTM Framework

    Google Analytics Introduction and UTM Framework

    Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM URL with Oracle Eloqua.

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  • Can I Manage Events in Oracle Eloqua?

    Can I Manage Events in Oracle Eloqua?

    Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!

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  • Oracle Eloqua How-To: Branding and Deliverability32:55

    Oracle Eloqua How-To: Branding and Deliverability

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.

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  • How to Convert Contact Data into Custom Object Data in Oracle Eloqua

    How to Convert Contact Data into Custom Object Data in Oracle Eloqua

    The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!

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  • Using Oracle Eloqua’s Facebook and LinkedIn Apps

    Using Oracle Eloqua’s Facebook and LinkedIn Apps

    With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.

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  • Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User

    Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User

    As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time.

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  • How Much Does an Oracle Eloqua Implementation Cost?

    How Much Does an Oracle Eloqua Implementation Cost?

    One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".

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  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Don’t drop the ball: the cost of not having early “Sales-Marketing alignment” is too high! Clearly defining a lead and how they should be tracked & managed is key.

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  • Oracle Eloqua How-To: Ticket Sales Opportunity Process18:28

    Oracle Eloqua How-To: Ticket Sales Opportunity Process

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.

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  • How to Influence the Entire Revenue Journey with a New Approach to Email Marketing11:10

    How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

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