Marketing Technologist

  • Custom Email Notifications for Form Submissions

    Custom Email Notifications for Form Submissions

    If you are a perfectionist wanting to align your Email Notifications for Oracle Eloqua Form Submissions with company branding, we've got you covered! Here are a few tips from Tegrita's Nadim Fetaih.

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  • Capturing Consent on Asset Downloads to Meet Email Compliance Requirements6:12

    Capturing Consent on Asset Downloads to Meet Email Compliance Requirements

    Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.

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  • Marketing Automation Strategy: Value of a Custom Preference Center & Progressive Profiling1:08:11

    Marketing Automation Strategy: Value of a Custom Preference Center & Progressive Profiling

    Featured in our League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek and Jesse Nobbe present: Value of a Custom Preference Center & Progressive Profiling.

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  • Randomly Split Campaign Flows

    Randomly Split Campaign Flows

    Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

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  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

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  • How to Create Maintainable Campaigns in Oracle Eloqua

    How to Create Maintainable Campaigns in Oracle Eloqua

    Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

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  • Personalizing Emails based on Audience Using Dynamic Content

    Personalizing Emails based on Audience Using Dynamic Content

    Personalization is a critical tool for Modern Marketers. Top MAP Oracle Eloqua offers great personalization functionality using dynamic content. Amy Noel, Tegrita's Strategy Lead , explains how.

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  • Create a Secure Browsing Environment from Emails to Landing Pages

    Create a Secure Browsing Environment from Emails to Landing Pages

    Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.

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  • Set up A/B/C/D  Email Testing in Campaigns in Oracle Eloqua8:29

    Set up A/B/C/D Email Testing in Campaigns in Oracle Eloqua

    If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!

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  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • Using Picklists to Streamline Segmentation in Oracle Eloqua

    Using Picklists to Streamline Segmentation in Oracle Eloqua

    Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

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  • Organizing Eloqua Email Groups for Multiple Business Units

    Organizing Eloqua Email Groups for Multiple Business Units

    Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

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  • Eloqua How-To: Staying on top of Oracle Eloqua Release Information14:40

    Eloqua How-To: Staying on top of Oracle Eloqua Release Information

    Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Staying on top of Oracle Eloqua Release Information.

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  • MarTech Introduction: Rover - Engaging Mobile Experiences26:19

    MarTech Introduction: Rover - Engaging Mobile Experiences

    Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, John Coombs presents: Rover. John is the Co-founder and CEO of Rover. Rover helps sports

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  • 5 Data Model Considerations When Migrating to Oracle Eloqua

    5 Data Model Considerations When Migrating to Oracle Eloqua

    Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

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  • The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

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  • Eloqua How To: Extending Oracle Eloqua With Apps13:53

    Eloqua How To: Extending Oracle Eloqua With Apps

    Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • Why You Can’t Afford to Ignore Responsive Web Design

    Why You Can’t Afford to Ignore Responsive Web Design

    “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...

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  • How To Prepare for an Eloqua Implementation5:09

    How To Prepare for an Eloqua Implementation

    One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

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