Marketing Manager

  • Email Marketing: 6 Tips For Strong Calls To Action

    Email Marketing: 6 Tips For Strong Calls To Action

    The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.

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  • Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.

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  • Can I Manage Events in Oracle Eloqua?

    Can I Manage Events in Oracle Eloqua?

    Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!

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  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

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  • How Much Does an Oracle Eloqua Implementation Cost?

    How Much Does an Oracle Eloqua Implementation Cost?

    One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".

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  • 2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.

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  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal26:43

    Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

    Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...

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  • Tegrita Testimonial: Eaton Power Quality2:56

    Tegrita Testimonial: Eaton Power Quality

    "I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Tegrita Testimonial: Oracle Quest Community3:21

    Tegrita Testimonial: Oracle Quest Community

    "Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr

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  • Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs15:42

    Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs

    Budget and resources are often limited for sports marketers. You must choose technology to increase your ticketing revenues, drive season ticket renewals, and maximize inside sales operations.

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

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  • Don’t Stop at Hello!  Avoid Personalization Pitfalls

    Don’t Stop at Hello! Avoid Personalization Pitfalls

    80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?

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  • What CX Industry Trend Keeps You Up at Night? CX Heroes Series2:11

    What CX Industry Trend Keeps You Up at Night? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.

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  • What Advice Do You Have for Future CX Professionals? CX Heroes Series1:57

    What Advice Do You Have for Future CX Professionals? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.

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