Marketing Manager

  • Oracle Eloqua How-To: Dynamic Content20:43

    Oracle Eloqua How-To: Dynamic Content

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Dynamic Content.

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  • Leveraging Marketing Automation to Give Your Partnerships Team More to Sell22:35

    Leveraging Marketing Automation to Give Your Partnerships Team More to Sell

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) User Group, here's how to Leverage Marketing Automation to Give Your Partnerships Team More to Sell!

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  • MarTech Introduction: Motiva AI21:00

    MarTech Introduction: Motiva AI

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's Motiva AI.

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  • How Content Experience Helps Financial Services (Full Interview)

    How Content Experience Helps Financial Services (Full Interview)

    Join Brandi Starr and Mythili Viswanathan as they join Uberflip to discuss how content experience helps financial service companies build trust and stronger client relationship.

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  • One The Fly: Leverage MarTech for Efficient Marketing2:16

    One The Fly: Leverage MarTech for Efficient Marketing

    This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!

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  • 4 Principles for Effective Lead Management

    4 Principles for Effective Lead Management

    Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!

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  • We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand

    We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand

    Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!

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  • Email Marketing: 6 Tips For Strong Calls To Action

    Email Marketing: 6 Tips For Strong Calls To Action

    The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.

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  • Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.

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  • Can I Manage Events in Oracle Eloqua?

    Can I Manage Events in Oracle Eloqua?

    Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!

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  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

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  • How Much Does an Oracle Eloqua Implementation Cost?

    How Much Does an Oracle Eloqua Implementation Cost?

    One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".

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  • 2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.

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  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal26:43

    Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

    Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...

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  • Tegrita Testimonial: Eaton Power Quality2:56

    Tegrita Testimonial: Eaton Power Quality

    "I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Tegrita Testimonial: Oracle Quest Community3:21

    Tegrita Testimonial: Oracle Quest Community

    "Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr

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