Hiring Your First CRO? Tradition is Not Your Friend.
Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.
2021: An opportunity to get back to RevTech basics
Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.
Tegrita and Motiva Announce Strategic Partnership
Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.
Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation
A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.
Fabl vs. Traditional Landing Pages
Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.
Customer Benefits Guide Tech Stack Decisions, Not Trends
Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.
Diary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
B2B Buying Trends: Buyers Want a Human Approach
Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know
Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
PFL Captured More Business Using Chat: Here’s How
Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.
The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers
The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...
Marketing Across Continents – How Global Companies Are Missing the Mark
Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.
Top Digital Marketing Trends to Watch in 2020
Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...
Long Live the King: The Importance of Content in Modern Marketing
Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Marketing Automation Strategy: League Restart Marketing Strategies
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.
MarTech Introduction: Fabl - Content Experience Platform
Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, Mario Salinas presents: Fabl. How can marketers engage with their audience to enhance the
Eloqua How To: Extending Oracle Eloqua With Apps
Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.
Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue
Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....
What Is Lead Management? Answers From Around the Web
Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...