Marketing Across Continents – How Global Companies Are Missing the Mark
Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.
Top Digital Marketing Trends to Watch in 2020
Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...
Hump Day Buzz for September 30, 2020
Hump Day Buzz for Wednesday, September 30, 2020
Long Live the King: The Importance of Content in Modern Marketing
Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Marketing Automation Strategy: League Restart Marketing Strategies
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.
MarTech Introduction: Fabl - Content Experience Platform
Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, Mario Salinas presents: Fabl. How can marketers engage with their audience to enhance the
Eloqua How To: Extending Oracle Eloqua With Apps
Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.
Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue
Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....
What Is Lead Management? Answers From Around the Web
Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...
Anatomy of a Fabl Story
Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...
How We Failed at Fabl on Our First Try
Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging
What is Agile Marketing? Answers From Around the Web
The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...
3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
Thinking of Marketing Automation? Here are 15 Important Facts Everyone Should Know!
Many organizations find themselves at risk of falling behind the curve if they can’t keep up with the increasing demands of their customer. So, what’s the answer? #Marketing Automation. If...
How To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
5 Steps to Create Amazing Fabl Experiences
Stories create an experience, provoke emotion, engage the audience & a good one will stay with them. They can challenge views or follow a character, they all must have a clear beginning, middle & end.
What Is Content Experience? Answers From Around the Web
Content experience is an evolutionary approach to content marketing, placing an emphasis on how your audience consumes and interacts with your content.
Fabl Finds The Content Experience Sweet Spot
High impact content experience platform, Fabl, finds the sweet spot! It allows marketers to easily produce, publish, manage, and analyze content.