Marketing Manager

  • Motiva vs Oracle Adaptive Intelligence

    Motiva vs Oracle Adaptive Intelligence

    If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.

    Read Article
  • Multi-Variate Testing: Harness the Power of Motiva AI

    Multi-Variate Testing: Harness the Power of Motiva AI

    AI is becoming an important tool in digital marketing. Motiva AI integrates with Oracle Eloqua to accelerate your marketing automation with multi-variate testing and more! Here's how.

    Read Article
  • What Is A Content Audit? Answers From Around the Web

    What Is A Content Audit? Answers From Around the Web

    A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.

    Read Article
  • Capturing Consent on Asset Downloads to Meet Email Compliance Requirements6:12

    Capturing Consent on Asset Downloads to Meet Email Compliance Requirements

    Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.

    Watch Video
  • Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

    Read Article
  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

    Read Article
  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

    Read Article
  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

    Read Article
  • Randomly Split Campaign Flows

    Randomly Split Campaign Flows

    Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

    Read Article
  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

    Read Article
  • Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.

    Read Article
  • Fabl vs. Traditional Landing Pages

    Fabl vs. Traditional Landing Pages

    Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.

    Read Article
  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

    Read Article
  • Diary of a Modern Marketer: Virtual Event Fail7:06

    Diary of a Modern Marketer: Virtual Event Fail

    What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

    Watch Video
  • B2B Buying Trends: Buyers Want a Human Approach

    B2B Buying Trends: Buyers Want a Human Approach

    Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

    Read Article
  • Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

    Read Article
  • PFL Captured More Business Using Chat: Here’s How

    PFL Captured More Business Using Chat: Here’s How

    Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.

    Read Article
  • The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

    Read Article
  • Marketing Across Continents – How Global Companies Are Missing the Mark

    Marketing Across Continents – How Global Companies Are Missing the Mark

    Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

    Read Article
  • Top Digital Marketing Trends to Watch in 2020

    Top Digital Marketing Trends to Watch in 2020

    Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...

    Read Article
  • loading
    Loading More...