How to Create Maintainable Campaigns in Oracle Eloqua
Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.
Personalizing Emails based on Audience Using Dynamic Content
Personalization is a critical tool for Modern Marketers. Top MAP Oracle Eloqua offers great personalization functionality using dynamic content. Amy Noel, Tegrita's Strategy Lead , explains how.
Create a Secure Browsing Environment from Emails to Landing Pages
Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.
Set up A/B/C/D Email Testing in Campaigns in Oracle Eloqua
If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!
Using Picklists to Streamline Segmentation in Oracle Eloqua
Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.
Organizing Eloqua Email Groups for Multiple Business Units
Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp
Eloqua How-To: Staying on top of Oracle Eloqua Release Information
Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Staying on top of Oracle Eloqua Release Information.
5 Data Model Considerations When Migrating to Oracle Eloqua
Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.
Eloqua How To: Extending Oracle Eloqua With Apps
Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.
Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement
Are you familiar with the Clicked Email decision rule? as a modern marketer, you should be! Let’s take a bold stance – Ban this decision rule & take your email nurture campaigns to the next level.
Oracle Eloqua How-To: Eloqua Release 20 - The Good Parts
Tegrita's Senior Technology Lead, Jesse Nobbe, delivers the latest with Oracle Eloqua training and update at the Marketing Automation for Sports Marketers (MASM) Virtual User Group.
Reimagining Your 2020 Marketing Plan During COVID-19
Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.
Oracle Eloqua How-To: Stack Attack - Formstack Integration Strategies and Tips
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jesse Nobbe presents: Stack Attack - Formstack Integration Strategies and Tips.
Oracle Eloqua How-To: Dynamic Content
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Dynamic Content.
Google Analytics Introduction and UTM Framework
Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM URL with Oracle Eloqua.
4 Principles for Effective Lead Management
Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!
Can I Manage Events in Oracle Eloqua?
Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!
Oracle Eloqua How-To: Branding and Deliverability
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
How to Convert Contact Data into Custom Object Data in Oracle Eloqua
The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!
Using Oracle Eloqua’s Facebook and LinkedIn Apps
With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.