Improving My Campaign Execution Process

  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • Reimagining Your 2020 Marketing Plan During COVID-1934:41

    Reimagining Your 2020 Marketing Plan During COVID-19

    Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.

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  • Can I Manage Events in Oracle Eloqua?

    Can I Manage Events in Oracle Eloqua?

    Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!

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  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

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  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • Touch point Governance: Establishing an Approach to Managing Email Frequency

    Touch point Governance: Establishing an Approach to Managing Email Frequency

    Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • Show & Tell: Email Snooze Functionality

    Show & Tell: Email Snooze Functionality

    Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.

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  • Tegrita Tuesday Tips In Two - Setting Campaign Fields for Reporting1:52

    Tegrita Tuesday Tips In Two - Setting Campaign Fields for Reporting

    Eloqua Campaign Fields are used to provide additional metadata related to your campaigns, primarily for reporting purposes. Watch the video to learn how to configure the campaign fields.

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