Articles, Thoughts and Tips.
Driven to help your team succeed on your MarTech journey.
Marketing or Sales Leader
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5:10Watch VideoHow To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
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27:18Watch VideoCure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
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6:34Watch VideoSales Is Not Revenue
Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
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P15 Marketing Maturity Assessment & Roadmap
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
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Read ArticleThe Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
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Read ArticleDiary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times
Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.
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In-house vs. Outsourced: Which is Best for My Org?
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Read ArticleDiary of a Modern Marketer: Failing My Way into the World of Marketing Automation
A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.
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Read ArticleCustomer Benefits Guide Tech Stack Decisions, Not Trends
Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.
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7:06Watch VideoDiary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
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Read ArticleB2B Buying Trends: Buyers Want a Human Approach
Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know
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Read ArticleMarketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
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Read ArticlePFL Captured More Business Using Chat: Here’s How
Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.
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Read ArticleThe Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers
The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...
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Tegrita Intro Capabilities Brochure
Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.
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Read ArticleMarketing Across Continents – How Global Companies Are Missing the Mark
Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.
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Read ArticleTop Digital Marketing Trends to Watch in 2020
Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...
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Read ArticleLong Live the King: The Importance of Content in Modern Marketing
Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....
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Read ArticleWhat is Agile Marketing? Answers From Around the Web
The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...
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Read Article3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
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1:00:51Watch VideoCoping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders
In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
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