Landing Emails in Inboxes & Not Spam Traps
Address Verification: A Vital Email Marketing Best Practice
A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.
Holiday Emails: How to Not Get Blacklisted This Holiday Season
Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.
Marketing Automation Strategy: Tips to Protect Email Deliverability
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: Tips to Protect Email Deliverability.
Oracle Eloqua How-To: Branding and Deliverability
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
Tegrita IP Warming Playbook
IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.
It’s a refresh, not a rebrand! – Key Considerations for Marketing Managers
When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.
Touch point Governance: Establishing an Approach to Managing Email Frequency
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
Creating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
Better Reports From Your Custom Preference Center
With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.
TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)
Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
The Importance of IP Warming – Get it Right the First Time!
IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders
Show & Tell: Master Exclude Soft Bounces
Soft bounces indicate a temporary delivery issue to an email address. Learn how we helped a client by implementing a simple process that excluded soft bounces from other communications.