Accelerating My Speed to Contribution as The New Head of Marketing

  • Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)27:17

    Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)

    Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.

    Watch Video
  • CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)0:55

    CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

    On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.

    Watch Video
  • Grow Fast or Die Slow: Strategy Activation for Fast-Growing Technology Companies1:14:01

    Grow Fast or Die Slow: Strategy Activation for Fast-Growing Technology Companies

    Smart businesses know growth trumps everything else. Recorded during the live lunch & learn this experience is a practical working model technology companies have used to pivot their marketing.

    Watch Video
  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

    Watch Video
  • TegBook - Your Marketing Planning & Roadmapping Guide

    TegBook - Your Marketing Planning & Roadmapping Guide

    Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

    Read Flipbook
  • Capture UTM Parameters Like A Pro

    Capture UTM Parameters Like A Pro

    UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.

    Read Article
  • Move Over Personas, Hello Journey Archetypes

    Move Over Personas, Hello Journey Archetypes

    Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.

    Read Article
  • Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth19:56

    Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

    Successful organizations are agile. In this webinar, Tegrita's COO, Brandi Starr, teaches you the learning-unlearning-trashing-reinventing approach to agile marketing strategy, planning, roadmapping.

    Watch Video
  • loading
    Loading More...