Accelerating My Speed to Contribution as The New Head of Marketing
Setting The Stage in One Hundred Days
The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.
The Road to CMO Success: Making the First 100 Days Count
The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.
P15 Marketing Maturity Assessment & Roadmap
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
Move Over Personas, Hello Journey Archetypes
Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Ready for the Revenue Takeover?Buy the Book
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
Success as a Modern Marketer
Modern marketing drives business growth through strategy, creative solutions, technology & analysis. Our infographic will walk you through the essential 7 principles of modern marketing.
Crafting a Marketing Technology Strategy For your Business
Brandi Starr, COO at Tegrita, joins Atlanta Small Business Network (ASBN) in an interview to discuss marketing strategy & digital marketing trends.
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing