Accelerating My Speed to Contribution as The New Head of Marketing
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Grow Fast or Die Slow: Strategy Activation for Fast-Growing Technology Companies
Smart businesses know growth trumps everything else. Recorded during the live lunch & learn this experience is a practical working model technology companies have used to pivot their marketing.
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
TegBook - Your Marketing Planning & Roadmapping Guide
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
Capture UTM Parameters Like A Pro
UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.
Move Over Personas, Hello Journey Archetypes
Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth
Successful organizations are agile. In this webinar, Tegrita's COO, Brandi Starr, teaches you the learning-unlearning-trashing-reinventing approach to agile marketing strategy, planning, roadmapping.