Oracle Responsys

  • How to Manage SMS-Only Contacts in Oracle Responsys Without Breaking AFTM Rules

    How to Manage SMS-Only Contacts in Oracle Responsys Without Breaking AFTM Rules

    SMS marketing is a powerful way to engage customers, but Oracle Responsys presents a major roadblock: when Automatic Failover for Transactional Messaging (AFTM) is enabled, every contact in the...

    Read Article
  • Show & Tell: How to Use Timers in Responsys Programs

    Show & Tell: How to Use Timers in Responsys Programs

    Along with the powerful program entry steps, decision steps and action steps, Oracle Responsys has an often-under-appreciated Timer step.

    Read Article
  • Creating Profile Extension and Supplemental Data Tables For Storing Data

    Creating Profile Extension and Supplemental Data Tables For Storing Data

    Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.

    Read Article
  • Importance of Offering a Personalized Customer Experience

    Importance of Offering a Personalized Customer Experience

    Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon...

    Read Article
  • loading
    Loading More...