Tegrita IP Warming Playbook

A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.

Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.

When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.

Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.

This article will guide you through some of the technical aspects of a custom preference center.

With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.

To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders

Soft bounces indicate a temporary delivery issue to an email address. Learn how we helped a client by implementing a simple process that excluded soft bounces from other communications.