Hot Soup: Synergy of Sales and Marketing

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

Filtering your data and gathering the right audiences to use in campaigns in HubSpot is achievable. Learn how to make sense of your contact data.

A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.

Oracle Eloqua is not only an email automation tool, Storing Data and Evaluating Data are some of its functionalities. Learn more through these examples.

On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

The most crucial element of all your email marketing efforts is RESULTS. In this article we are breaking down 5 key email marketing metrics you should be keeping an eye out for.

Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment

Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.

Oracle Eloqua has many tools to help improve your brand recognition & reputation such as customizable landing pages & email templates. This article explores more ways to achieve that. Read More.