Marketing Planning & Roadmapping

Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

What is the right integration approach? The integration method you choose determines data quality, transparency, measurability, usability and security ― and ultimately your data stories.

“Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.

This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.

Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

Do your customers love your product and are they willing to tell their friends and colleagues about it? If so, your business—large or small—can benefit from an advocate marketing program.

In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.

Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

Facebook Twitter Google+ LinkedIn Email CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this...

CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.