Marketing Planning & Roadmapping
Webinar: Futureproof Your Marketing Automation Investment
Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.
Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories
Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...
On The Fly: Leverage MarTech for Efficient Marketing
This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!
Marketing Technology Stack Assessment – Step 2: It’s All About Connections
This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth
Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.
Integration: More Than One Way
What is the right integration approach? The integration method you choose determines data quality, transparency, measurability, usability and security ― and ultimately your data stories.
The Dirty on Data Cleansing & Appending
“Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.
How to Drive Tradeshow ROI
It’s your trade show season. You’ve already invested heavily in your booth set-up, materials, travel and your staff. Learn three strategies you can use to get the people you want to your booth.
TegBook - Your Marketing Planning & Roadmapping Guide
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
Before You Create Another Piece of Content Do THIS!
Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.
Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment
This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
Marketing Technology Stack Assessment – Step 1: Taking Stock
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
Marketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
What You Need To Know If Advocate Marketing Is On Your Roadmap
Do your customers love your product and are they willing to tell their friends and colleagues about it? If so, your business—large or small—can benefit from an advocate marketing program.
Top 8 Challenges CMOs Face and the Single Solution to Address Them All
In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.
Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size
Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...
Challenges CMO’s Face: Becoming a strategic, growth-driving CMO
Facebook Twitter Google+ LinkedIn Email CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this...
Challenges CMOs Face: Harnessing Data for Profitability
CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.