Marketing Planning & Roadmapping

  • Ticket Sales Opportunity Process18:28

    Ticket Sales Opportunity Process

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.

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  • How to Influence the Entire Revenue Journey with a New Approach to Email Marketing11:10

    How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

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  • Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth19:56

    Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

    Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

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  • TegBook - Your Marketing Planning & Roadmapping Guide

    TegBook - Your Marketing Planning & Roadmapping Guide

    Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

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  • Tegrita Webinar: Futureproof Your Marketing Automation Investment18:15

    Tegrita Webinar: Futureproof Your Marketing Automation Investment

    Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.

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  • Before You Create Another Piece of Content Do THIS!10:47

    Before You Create Another Piece of Content Do THIS!

    Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.

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  • Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

    Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

    This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.

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  • Marketing Technology Stack Assessment – Step 1: Taking Stock

    Marketing Technology Stack Assessment – Step 1: Taking Stock

    Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

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  • Marketing Technology Stack Assessment – Step 3: The Report Card

    Marketing Technology Stack Assessment – Step 3: The Report Card

    This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

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  • Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

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  • Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

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  • What You Need To Know If Advocate Marketing Is On Your Roadmap

    What You Need To Know If Advocate Marketing Is On Your Roadmap

    Do your customers love your product and are they willing to tell their friends and colleagues about it? If so, your business—large or small—can benefit from an advocate marketing program.

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  • Top 8 Challenges CMOs Face and the Single Solution to Address Them All

    Top 8 Challenges CMOs Face and the Single Solution to Address Them All

    In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.

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  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

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  • Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

    Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

    Facebook Twitter Google+ LinkedIn Email CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this...

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  • Challenges CMOs Face: Harnessing Data for Profitability

    Challenges CMOs Face: Harnessing Data for Profitability

    CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.

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  • The CMO’s Guide to Facing Budget Challenges

    The CMO’s Guide to Facing Budget Challenges

    Facebook Twitter Google+ LinkedIn Email CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the...

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  • The CMO’s Guide to Overcoming Customer Experience Pitfalls

    The CMO’s Guide to Overcoming Customer Experience Pitfalls

    Knowing who your customers are and what they need is paramount to marketing success. In this article we discuss 5 common customer experience disconnects and the steps CMOs can take to help solve them.

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  • Ways CMOs Can Excel at Cross-Departmental Collaboration

    Ways CMOs Can Excel at Cross-Departmental Collaboration

    Facebook Twitter Google+ LinkedIn Email Cross-departmental collaboration leads to a collective culture of accountability and continuous improvement within an organization, yet most attempts at...

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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