Marketing Planning & Roadmapping

  • Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders1:00:51

    Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

    In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.

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  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Webinar: Futureproof Your Marketing Automation Investment18:26

    Webinar: Futureproof Your Marketing Automation Investment

    Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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  • On The Fly: Leverage MarTech for Efficient Marketing2:16

    On The Fly: Leverage MarTech for Efficient Marketing

    This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!

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  • Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

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  • In-house vs. Outsourced: Which is Best for My Org?

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  • Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth19:56

    Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

    Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

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  • Integration: More Than One Way

    Integration: More Than One Way

    What is the right integration approach? The integration method you choose determines data quality, transparency, measurability, usability and security ― and ultimately your data stories.

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  • The Dirty on Data Cleansing & Appending

    The Dirty on Data Cleansing & Appending

    “Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.

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  • How to Drive Tradeshow ROI

    How to Drive Tradeshow ROI

    It’s your trade show season. You’ve already invested heavily in your booth set-up, materials, travel and your staff. Learn three strategies you can use to get the people you want to your booth.

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  • TegBook - Your Marketing Planning & Roadmapping Guide

    TegBook - Your Marketing Planning & Roadmapping Guide

    Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

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  • Before You Create Another Piece of Content Do THIS!10:47

    Before You Create Another Piece of Content Do THIS!

    Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.

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  • Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

    Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

    This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.

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  • Marketing Technology Stack Assessment – Step 1: Taking Stock

    Marketing Technology Stack Assessment – Step 1: Taking Stock

    Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

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  • Marketing Technology Stack Assessment – Step 3: The Report Card

    Marketing Technology Stack Assessment – Step 3: The Report Card

    This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

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  • Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

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  • Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

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  • What You Need To Know If Advocate Marketing Is On Your Roadmap

    What You Need To Know If Advocate Marketing Is On Your Roadmap

    Do your customers love your product and are they willing to tell their friends and colleagues about it? If so, your business—large or small—can benefit from an advocate marketing program.

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  • Top 8 Challenges CMOs Face and the Single Solution to Address Them All

    Top 8 Challenges CMOs Face and the Single Solution to Address Them All

    In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.

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  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

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