Marketing Planning & Roadmapping

Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
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Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
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Marketing Technology Stack Assessment – Step 3: The Report Card

This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
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10:47
Before You Create Another Piece of Content Do THIS!

Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.
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Watch Video
TegBook - Your Marketing Planning & Roadmapping Guide

Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
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Read Flipbook
19:56
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.
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- LinkedIn
Watch Video
Marketing Technology Stack Assessment – Step 1: Taking Stock

Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
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- Twitter
- Email
- LinkedIn
Read Article
Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
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- Twitter
- Email
- LinkedIn
Read Article
18:15
Tegrita Webinar: Futureproof Your Marketing Automation Investment

Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.
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Watch Video
What You Need To Know If Advocate Marketing Is On Your Roadmap

Do your customers love your product and are they willing to tell their friends and colleagues about it? If so, your business—large or small—can benefit from an advocate marketing program.
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- Email
- LinkedIn
Read Article
Top 8 Challenges CMOs Face and the Single Solution to Address Them All

In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.
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- Email
- LinkedIn
Read Article
Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...
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- Email
- LinkedIn
Read Article
Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

Facebook Twitter Google+ LinkedIn Email CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this...
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- Email
- LinkedIn
Read Article
Challenges CMOs Face: Harnessing Data for Profitability

CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.
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- Email
- LinkedIn
Read Article
The CMO’s Guide to Facing Budget Challenges

Facebook Twitter Google+ LinkedIn Email CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the...
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- Twitter
- Email
- LinkedIn
Read Article
The CMO’s Guide to Overcoming Customer Experience Pitfalls

Knowing who your customers are and what they need is paramount to marketing success. In this article we discuss 5 common customer experience disconnects and the steps CMOs can take to help solve them.
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- Email
- LinkedIn
Read Article
Ways CMOs Can Excel at Cross-Departmental Collaboration

Facebook Twitter Google+ LinkedIn Email Cross-departmental collaboration leads to a collective culture of accountability and continuous improvement within an organization, yet most attempts at...
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- Twitter
- Email
- LinkedIn
Read Article
Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...
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- Twitter
- Email
- LinkedIn
Read Article
Challenges CMOs Face: Connecting Innovation and Culture

Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...
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- Twitter
- Email
- LinkedIn
Read Article
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Marketing Planning & Roadmapping

Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

Marketing Technology Stack Assessment – Step 3: The Report Card

This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

Before You Create Another Piece of Content Do THIS!

Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.

TegBook - Your Marketing Planning & Roadmapping Guide

Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

Marketing Technology Stack Assessment – Step 1: Taking Stock

Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.

Tegrita Webinar: Futureproof Your Marketing Automation Investment

Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.

What You Need To Know If Advocate Marketing Is On Your Roadmap

Do your customers love your product and are they willing to tell their friends and colleagues about it? If so, your business—large or small—can benefit from an advocate marketing program.

Top 8 Challenges CMOs Face and the Single Solution to Address Them All

In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.

Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

Facebook Twitter Google+ LinkedIn Email CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this...

Challenges CMOs Face: Harnessing Data for Profitability

CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.

The CMO’s Guide to Facing Budget Challenges

Facebook Twitter Google+ LinkedIn Email CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the...

The CMO’s Guide to Overcoming Customer Experience Pitfalls

Knowing who your customers are and what they need is paramount to marketing success. In this article we discuss 5 common customer experience disconnects and the steps CMOs can take to help solve them.

Ways CMOs Can Excel at Cross-Departmental Collaboration

Facebook Twitter Google+ LinkedIn Email Cross-departmental collaboration leads to a collective culture of accountability and continuous improvement within an organization, yet most attempts at...

Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

Challenges CMOs Face: Connecting Innovation and Culture

Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...

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