TegTalks

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10-to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

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  • TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)16:21

    TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

    Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!

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  • TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)25:34

    TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)

    The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome

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  • TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)29:36

    TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)

    Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In

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  • TegTalk: Content Creation Challenges (Episode 7)37:05

    TegTalk: Content Creation Challenges (Episode 7)

    Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!

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  • TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)20:03

    TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

    To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.

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  • TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)12:11

    TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)

    Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.

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  • TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)21:20

    TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

    Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

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  • TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)13:55

    TegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)

    An important part of the CRO role is obviously revenue growth and there are many strategies to hitting aggressive revenue targets. In this episode Rolly Keenan shares the yogurt growth model.

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  • TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)17:08

    TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)

    Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.

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  • TegTalk: Ad Retargeting –  So Many Companies Are Doing It Wrong (Episode 1)21:25

    TegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)

    Ad retargeting is a key part of the digital marketing strategy – so why are so many doing it wrong? In this episode, we cover these frustrations and how companies can maximize their (ROMI).

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  • What Is A TegTalk?3:25

    What Is A TegTalk?

    #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders.

    Watch Video
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