Articles, Thoughts and Tips.
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XXX - TegTalks
#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10-to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
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17:40Watch VideoTegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
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29:35Watch VideoTegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio
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16:21Watch VideoTegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)
Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!
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25:34Watch VideoTegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)
The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
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29:36Watch VideoTegTalk: Lead Scoring–Is it worthwhile? (Episode 8)
Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In
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37:05Watch VideoTegTalk: Content Creation Challenges (Episode 7)
Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!
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20:03Watch VideoTegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)
To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.
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12:11Watch VideoTegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)
Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.
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21:20Watch VideoTegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)
Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
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13:55Watch VideoTegTalk: Revenue Growth – The Secret Is Not What You Expect (Episode 2)
An important part of the CRO role is obviously revenue growth and there are many strategies to hitting aggressive revenue targets. In this episode Rolly Keenan shares the yogurt growth model.
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17:08Watch VideoTegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)
Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.
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21:25Watch VideoTegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)
Ad retargeting is a key part of the digital marketing strategy – so why are so many doing it wrong? In this episode, we cover these frustrations and how companies can maximize their (ROMI).
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3:25Watch VideoWhat Is A TegTalk?
#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders.
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