Website & Tracking

  • Capture UTM Parameters Like A Pro

    Capture UTM Parameters Like A Pro

    UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.

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  • Strict Mode Tracking with Oracle Eloqua

    Strict Mode Tracking with Oracle Eloqua

    Oracle Eloqua allows you to determine who is tracked on your website. There are three levels of track, read more to learn the why and how of Strict Mode Tracking.

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  • How to Track Custom URLs with Query String Values7:47

    How to Track Custom URLs with Query String Values

    This video looks at tracking URLs with custom Query String values using Eloqua’s Redirect Link.

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  • Solving for Tracking Clickthroughs to a Dynamic URL8:37

    Solving for Tracking Clickthroughs to a Dynamic URL

    In this video we explore a common problem whereby we want to track clickthroughs to a dynamic URL within Eloqua.

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  • Demystifying 1st vs. 3rd Party Cookies

    Demystifying 1st vs. 3rd Party Cookies

    Facebook Twitter Google+ LinkedIn Email An important part of Marketing Automation solutions is Visitor tracking. Oracle Eloqua refers to this as “Digital Body Language” – actions taken by a visitor...

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