IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times. 

This whitepaper covers:

  • Top three resourcing challenges faced by marketing leaders today (and the risk they have to your bottom line)
  • How to minimize the risks by considering three key decisions
  • Five success measures when outsourcing

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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