Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
About the Author
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....
34:41Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.
Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!
30:10Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.