Higher Ed Case Study

Higher Education marketers have complex needs. Cheryl Zupec from the College of St. Scholastica, Staff member Rachel Swindle of the University of Texas at Austin, and Clark Schafer from Newman University sat down with us to talk about the positive impact of the marketing automation solutions we worked with them to implement.

The Case Study details how, with the help of Tegrita, these three universities scaled and accelerated ROI using Oracle Eloqua.

 

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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