Higher Education marketers have complex needs. Cheryl Zupec from the College of St. Scholastica, Staff member Rachel Swindle of the University of Texas at Austin, and Clark Schafer from Newman University sat down with us to talk about the positive impact of the marketing automation solutions we worked with them to implement.
The Case Study details how, with the help of Tegrita, these three universities scaled and accelerated ROI using Oracle Eloqua.
Up next: 3 Things Higher Ed Marketers Can Learn From B2B Marketers
About the Author
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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