The Marketing Planning & Roadmapping Guide

From Reactive to Agile: Assessing your Current Marketing Environment

Let's be honest… do you have enough time every day to focus on strategy? Probably not. You have other pressing issues such as immobile budgets, slim resources, and a rapid-paced environment that likely pushes you into a more day-by-day, tactical role. Shifting into the role of strategic growth driver, architect or informed influencer takes time, dedication, and the right mix of internal and external expertise, technology, and agile planning.

Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

Follow on Twitter Follow on Linkedin Visit Website More Content by Brandi Starr