The Marketing Planning & Roadmapping Guide

From Reactive to Agile: Assessing your Current Marketing Environment

Let's be honest… do you have enough time every day to focus on strategy? Probably not. You have other pressing issues such as immobile budgets, slim resources, and a rapid-paced environment that likely pushes you into a more day-by-day, tactical role. Shifting into the role of strategic growth driver, architect or informed influencer takes time, dedication, and the right mix of internal and external expertise, technology, and agile planning.

Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

About the Author

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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