Breaking Down Silos For A Better Customer Experience

August 12, 2021 Brandi Starr

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Brandi Starr, Tegrita's Chief Operating Officer, to talk about the importance of breaking down silos for a better customer experience.

Key Takeaway:
In most organizations today, departments are working in silos quite often competing with one another with their goals and how it impacts the customer. The CRO or chief revenue officer is usually the head of sales and not actually in charge of all revenue.

Brandi Starr believes that what needs to happen is that those silos need to be broken down and brought together under one umbrella with a single leader who can set organization objectives by function, but that are cohesive in that they are all working towards the same goals. In this episode, we dive into how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

Listen to the full Episode: CLICK HERE

More About Brandi Starr:
Her book: CMO to CRO: The Revenue Takeover by the Next Generation Executive

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing:
Check it out here.


About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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