If there’s one clear lesson to be learned from the historic events of 2020, it’s that change happens. Despite how well we prepare or how much we resist, our world, our perspectives, our personal situations, our industries and markets are all fluid and evolving.
In this guide, we’ll share the history that brought us to a disconnected, well-intentioned, but dysfunctional place and how we can learn from that history to fuel growth now.
![Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FkRmzP3zvomA%2Fhqdefault.jpg&size=1&version=1708551641&sig=fe708a48ebb6359f95b1573d46a29eac&default=hubs%2Ftilebg-videos.jpg)
43:44In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
![The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTgyNTIzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0NWUzYzczMWI0NDAucG5nJnZlcnNpb249MDAwMCZzaWc9MDA1ZTgzYTc4YWRkMmQzODAyOGYzM2ZkMmU1N2I3ZGE%25253D&size=1&version=1683901167&sig=d468c97df1ecadd8226dc4e37393f7fd&default=hubs%2Ftilebg-blogs.jpg)
Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.
If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.
Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.
![Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fh3uMTKebUFs%2Fhqdefault.jpg&size=1&version=1688068021&sig=bf1c6e19808085a8918e347ac4a70128&default=hubs%2Ftilebg-videos.jpg)
31:57In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.
On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.
![Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTgyNTIzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxZTFiZGIwMzNjMDYucG5nJnZlcnNpb249MDAwMCZzaWc9MjdmZDIzYTBjMzUwMTk4YWQwZGJhMjYwY2MwNjQ2MTM%25253D&size=1&version=1695054362&sig=c1b7c5ef6b365311d9823f92d144a59e&default=hubs%2Ftilebg-blogs.jpg)
In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.
on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.
In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.
On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.
On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.
Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.
On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.
23:43On THINK Business LIVE, Jon Dwoskin talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO.
In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.
6:34Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.