Connected Software alone can't create the environment critical for success today. The new world marketer must be able to translate data, pivot engagement style, process and platform, all while surfacing insights worthy of strategic integration into business functions.
About the Author
Amy is a former Marketing Strategy Lead at Tegrita. Working on top brands in the Tech and Automotive industry she developed a best in class digital strategy leader with the experience to see clients through recessions, economic downturns, dependent industry booms and their subsequent busts.
If you’re pouring money into lead generation but still falling short of revenue targets, your conversion rates are likely to blame. And here’s the hard truth: you’re probably overlooking the most...
When it comes to evaluating your email marketing performance, there’s value in both industry benchmarks and your own internal metrics. Industry benchmarks help you get a sense of what’s happening...
![More Perfect Marketing EP 241 [Middle of the Funnel Marketing Excellence with Brandi Starr]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Ftegrita.com%2Fwp-content%2Fuploads%2F2024%2F10%2FVID1-1.jpg&size=1&version=1730128302&sig=8fef98b9c6e8f297004470db91cb4df4&default=hubs%2Ftilebg-videos.jpg)
34:58Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities.
You’ve spent millions driving awareness at the top of your funnel, and your sales team is working hard to close deals at the bottom. But if your middle funnel isn’t optimized, you’re wasting time,...
TL;DR If your data is siloed, inconsistent, or just plain messy, no automation tool will be able to save you. The middle of the funnel is often overlooked but crucial for connecting your lead...
In this blog, we delve into two sophisticated Eloqua Insight capabilities that might be new additions to your toolkit– Bins and Calculated Measures. These advanced features empower you to...
![Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FyJE5GXP-LMk%2Fhqdefault_live.jpg&size=1&version=1727822803&sig=4a5c0c2fb68a12a50f0cd53a4ba2d6ac&default=hubs%2Ftilebg-videos.jpg)
0:00This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i
The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...
![Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FEfgGqLcP378%2Fhqdefault.jpg&size=1&version=1727823255&sig=dcb12084bd013725a7aae4d336304fa7&default=hubs%2Ftilebg-videos.jpg)
35:18This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career
![Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FtOYRjswfC_4%2Fhqdefault_live.jpg&size=1&version=1708551624&sig=344f119a2b3d9e6f9ffa1cc583e7a259&default=hubs%2Ftilebg-videos.jpg)
36:48On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
19:14Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses
5:10One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
18:27In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!
6:13Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.
2:50Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.
19:58Oracle Eloqua is not created to evaluate data quality but there there are a number of useful tools within the platform that can help with that. Jesse Nobbe shares more details in this video.
This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.
Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.
![Webinar [What To Do Next: Coming Digital Challenges - Show & Tell with Amy Noel]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTgyNTIzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMmNmYWNmODE3ODYucG5nJnZlcnNpb249MDAwMCZzaWc9MWFjMDZiZDY4MjIxZGNmZGRlNTRlMzI0Mzk3OTZjODY%25253D&size=1&version=1695403812&sig=ce6b51014cea7e63abb295b0fac944f9&default=hubs%2Ftilebg-videos.jpg)
