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Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

November 29, 2021 Brandi Starr

What You Need to Know To Operationalize Your Customer Experience

Revenue Operations, also known as RevOps, is on the rise. There is a (long overdue) shift happening in how organizations are thinking about revenue. As executives we define and refine what really matters to the organization. It's clear RevOps is moving front and center. It's no wonder Director Revenue Operations, VP Revenue Operations, and Chief Revenue Officer are among the fastest growing job titles on LinkedIn.

Join Brandi Starr, career Modern Marketer, Chief Operating Officer of Tegrita and co-author of the international best seller “CMO to CRO: The Revenue Takeover by the Next Generation Executive,” as she tackles the current trends in revenue operations and her future-looking perspective. On her keynote presentation, Revenue Operations: What It Isn't, What It Is & Why It's The NOW!, at the Best of B2BMX she covers:

  • What RevOps isn't: The key mistakes many organizations are making when it comes to revenue operations.
  • What RevOps is: The five primary areas of focus for your revenue operations team.
  • Why RevOps isn't the future it's the NOW: Key benefits and trends that you can't afford to ignore.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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