P15 Marketing Maturity Assessment & Roadmap

May 19, 2021 Brandi Starr

CMOs are modernizing their marketing systems as much as possible to respond to changing customer expectations and demands. However, progress is slow. Changes and investments aren’t achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.desired results. The pressures of hurried decision-making mean agencies lack an understanding of what
is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.CMOs are modernizing their marketing systems as much as possible to respond to changing customer expectations and demands. However, progress is slow. Changes and investments aren’t achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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