Google Analytics Introduction and UTM Framework Tegbook
Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM (Urchin Traffic Monitor) URL with Oracle Eloqua to gain insights into the source and engagement levels of your website visitors.
The top 3 'teg'aways you'll get from this Tegbook include:
- Use UTMs in your links to send additional information to Google Analytics
- Be sure the Google Analytics scripts are properly installed on your websites to ensure accuracy
- Oracle Eloqua can also collect UTM information once set up
Flip through our Google Analytics and UTM Framework Tegbook to learn more!
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