Google Analytics Introduction and UTM Framework

Google Analytics Introduction and UTM Framework Tegbook

Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM (Urchin Traffic Monitor) URL with Oracle Eloqua to gain insights into the source and engagement levels of your website visitors.

The top 3 'teg'aways you'll get from this Tegbook include:

  • Use UTMs in your links to send additional information to Google Analytics
  • Be sure the Google Analytics scripts are properly installed on your websites to ensure accuracy
  • Oracle Eloqua can also collect UTM information once set up

Flip through our Google Analytics and UTM Framework Tegbook to learn more!

About the Author

Jesse Nobbe

Jesse is a former Sr. Technology Lead at Tegrita. He helps design, build, and maintain robust Rev Tech solutions. In his free time he likes to power lift and dabble in piano.

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