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IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times. 

This whitepaper covers:

  • Top three resourcing challenges faced by marketing leaders today (and the risk they have to your bottom line)
  • How to minimize the risks by considering three key decisions
  • Five success measures when outsourcing

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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