IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times. 

This whitepaper covers:

  • Top three resourcing challenges faced by marketing leaders today (and the risk they have to your bottom line)
  • How to minimize the risks by considering three key decisions
  • Five success measures when outsourcing

About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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