What is Modern Marketing? Answers From Around the Web

The field of marketing has significantly evolved over the past two decades as a result of the technology revolution. Technology now drives how organizations develop, plan, execute, and measure their marketing efforts. Marketing practitioners had to respond and adapt, splitting their time between technologies and strategies. The common term used to describe the current approach to digital marketing is ‘Modern Marketing’. The concept of Modern Marketing is still a bit abstract, so let’s look at how others across the web have defined and described the concept.

Are you ready for your Modern Marketing journey? Take the “So You Think You’re a Modern Marketer” quiz and find out!

To learn Tegrita's 7 Principles of Modern Marketing, check out our Modern Marketing Principles Infographic.

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About the Author

Manar Asaya

Manar Asaya is Tegrita’s Marketing Manager. With a decade of global marketing experience, Manar specializes in setting marketing strategies and initiatives across various industries. She received her MBA from Heriot Watt University - Edinburgh Business School in the UK. Her experience has spanned between traditional to modern marketing and she believes in the power of effective content marketing.

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