Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]

August 26, 2021 Jason Semenek

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You know your MAP collects lots of data. Have you started using that data to connect with your audiences in other marketing channels? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, on his webinar as he shares innovative ways to use your email data to help other channels.

Topics covered in the webinar:

Types of data collected by your MAP
Accessing, integrating, and sharing email data
How to use email data to build target lists:
- Highly engaged
- Active
- Unengaged in Email
- Current customers
- Top Prospects
- Do Not Target lists
Connecting MAP and data to other channels (with data feeding back to your MAP)
Innovative examples of omni-channel marketing

About the Author

Jason Semenek is a Sr. Marketing Strategy Lead at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.
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