Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

May 6, 2021 Brandi Starr

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We as marketers have an abundance of data within reach, so why do most stick to the same basic targeting criteria? Are you ready to (truly) be data driven? Join, Brandi Starr, career Modern Marketer and Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense. In this session you will learn:

How to leverage Digital Body Language (DBL) in your targeting.
Ways to improve targeting by profile criteria; and
Key opportunities to target based on “why” customers buy as opposed to “who” is buying.

Click here to view session slides and the B2BMX resources stream.

About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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