Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

May 6, 2021 Brandi Starr

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We as marketers have an abundance of data within reach, so why do most stick to the same basic targeting criteria? Are you ready to (truly) be data driven? Join, Brandi Starr, career Modern Marketer and Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense. In this session you will learn:

How to leverage Digital Body Language (DBL) in your targeting.
Ways to improve targeting by profile criteria; and
Key opportunities to target based on “why” customers buy as opposed to “who” is buying.

Click here to view session slides and the B2BMX resources stream.

About the Author

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
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