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Marketing technology and strategy videos for Modern Marketers. Video content includes how-to's, though leadership, demonstrations and more curated from the Tegrita YouTube channel.

  • Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]0:00

    Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]

    This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i

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  • Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]36:47

    Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]

    This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

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  • Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]35:18

    Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]

    This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

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  • Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]39:07

    Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

    This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

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  • Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]46:20

    Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

    On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

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  • Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]36:48

    Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

    On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

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  • Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes19:14

    Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

    Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

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  • Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]43:44

    Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

    In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

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  • Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]31:48

    Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

    On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

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  • Advanced Compare Date Cloud App2:50

    Advanced Compare Date Cloud App

    Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.

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  • Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]38:34

    Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

    On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

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  • Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]34:54

    Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]

    In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

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  • Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]31:57

    Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]

    In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.

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  • Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]36:56

    Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]

    In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.

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  • Tegrita Testimonial: Eaton Power Quality2:46

    Tegrita Testimonial: Eaton Power Quality

    Ulyana Daum, Marketing Communications at Eaton Power Quality, describes her successful and interactive experience working with Tegrita. Commitment. Passion. Value Partner. Get started with Tegrita!

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  • Why Do Clients Like Working With Tegrita?1:52

    Why Do Clients Like Working With Tegrita?

    We asked some of our consultants why they think clients like working with Tegrita. Their answers embody who we are as an organization and why our customers love us.

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Tegrita Testimonial: Quest Oracle Community3:21

    Tegrita Testimonial: Quest Oracle Community

    "Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr

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  • Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs15:42

    Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs

    Budget and resources are often limited for sports marketers. You must choose technology to increase your ticketing revenues, drive season ticket renewals, and maximize inside sales operations.

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  • Timespan-based Reporting With Eloqua Insight5:57

    Timespan-based Reporting With Eloqua Insight

    In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

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