Futureproof Your Marketing Automation Investment

Brandi Starr

Marketing Automation technology is one of the core components of your MarTech Stack. Understanding where to start, how to grow, and how to maximize your return on investment is key. During this webinar we will share our expertise on how to futureproof your marketing automation investment.

Beyond the Basics: Learn what capabilities your marketing automation platform needs to have to grow with you.
Crawl, Walk, Run: Learn how to develop a scalable plan to begin where you are and grow quickly into more sophisticated modern marketers.
The Puzzle Approach: Learn how to build your marketing strategy like a jigsaw puzzle. As business needs, market trends, and performance changes each of the puzzle pieces can be revamped and revised to meet.

If you are in the process of choosing the right Marketing Automation Platform here are a few other articles that you may find valuable:

The Tegrita team is available to you at any time to discuss whether Eloqua or Responsys is the right Marketing Automation Platform for you. For more information, contact us.

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About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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Futureproof Your Marketing Automation Investment

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Most Recent Videos

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

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In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

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On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

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In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.

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Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.