CMO to CRO - Revenue Takeover
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Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]
On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.
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Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]
On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.
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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]
Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.
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Agile Marketing in an Agency Environment with Brandi Starr of Tegrita
Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.
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All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]
In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy
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Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]
In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.
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The Customer Experience Podcast: Essential Traits of the Next Generation CRO
on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.
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The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita
In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.
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Hot Soup: Synergy of Sales and Marketing
Amy Noel, Strategy Lead at Tegrita, joins Dave and Ryan from the HotSoup Podcast to talk how Sales and Marketing should work together to form Revenue Operations.
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B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!
On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.
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Tech Leader Talk: Finding The Right Marketing Technology For Your Business
On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.
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My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)
Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.
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Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)
In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.
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Payback Time by Sean Tepper with Rolly Keenan
On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.
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23:43
THINK Business LIVE with Brandi Starr and Rolly Keenan, COO and CRO of Tegrita
On THINK Business LIVE, Jon Dwoskin talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO.
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Breaking Down Silos For A Better Customer Experience
In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.
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6:34
Sales Is Not Revenue
Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
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The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
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0:56
MarTech as the Revenue Engine: MarTech Podcast
Has your marketing department been asked to do more with less? Tegrita, a full service technology consulting firm can help increase your marketing team's capacity, agility, and speed. Learn more.
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0:55
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
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