Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

July 13, 2023 Brandi Starr

As Brandi Starr argues, the CMO is best positioned to become the CRO, CMOs already work cross-functionally, putting them in an ideal position to bring everyone together around the customer experience. Afterall, marketing doesn’t support the business. Marketing IS the business. We talk about this from her book. CMO to CRO: The Revenue Takeover by the Next Generation of Executive.

Check out the full episode on:

The Rebel Intrapreneur website
On Apple Podcast

More about Brandi:

Brandi’s book: CMO to CRO: The Revenue Takeover by the Next Generation of Executive: https://amzn.to/3NR8EQE (Affiliate link, if you’d like to support the show)
On Linkedin: https://www.linkedin.com/in/brandistarr/
Her company: Tegrita: https://tegrita.com/

More about Bill:

Linkedin: https://www.linkedin.com/in/billcushard/
Twitter: https://twitter.com/billcush
Podcast website: rebelintrapreneur.com.
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence

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About the Author

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
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Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

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