The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

November 2, 2021 Brandi Starr

Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together?

In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long time marketing executive, business owner, and best selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive.

They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more! Listen to the full episode HERE!

Connect with Brandi on LinkedIn or visit the Tegrita website.

Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive


About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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