P15 Marketing Maturity Assessment & Roadmap

CMOs are modernizing their marketing systems as much as possible to respond to changing customer expectations and demands. However, progress is slow. Changes and investments aren’t achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.desired results. The pressures of hurried decision-making mean agencies lack an understanding of what
is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.CMOs are modernizing their marketing systems as much as possible to respond to changing customer expectations and demands. However, progress is slow. Changes and investments aren’t achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.

About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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