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About the Author
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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About Wednesday Women Today is Choose Women Wednesday, a global initiative spotlighting women’s leadership and entrepreneurship. In honor of this day, we’re celebrating Wednesday Women, a...
The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...
Early in my career, I worked for a successful business owner in Dallas, TX, who ran a direct mail print shop. During one of our conversations about new initiatives, he casually remarked, “You’ve...
Discover why relying on 'Sales Heroes' is unsustainable for long-term success and how focusing on the Middle of the Funnel (MoFu) can align your sales and marketing teams for scalable, predictable...
![Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FtOYRjswfC_4%2Fhqdefault_live.jpg&size=1&version=1708551624&sig=344f119a2b3d9e6f9ffa1cc583e7a259&default=hubs%2Ftilebg-videos.jpg)
36:48On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
![Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FkRmzP3zvomA%2Fhqdefault.jpg&size=1&version=1708551641&sig=fe708a48ebb6359f95b1573d46a29eac&default=hubs%2Ftilebg-videos.jpg)
43:44In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.
5:10One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
27:18Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
6:34Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.
A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.
Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.
7:06What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.
The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...
Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.