The Channel CRO [It’s What You Do with Brandi Starr]

August 22, 2023 Brandi Starr

This week, we are thrilled to welcome Brandi Starr, the COO of Tegrita, co-author of CMO to CRO, and the voice behind the "Revenue Rehab" podcast. Brandi is widely recognized for her expertise at the intersection of marketing strategy, creativity, and sales. At 2:19, she dives into the significance of integrating sales, marketing, and technology and how this forms the essential three-legged stool for businesses to thrive. As the conversation unfolds, Brandi delves deep into the challenges of lead management, the evolution of the Chief Revenue Officer role, and the pressing need for organizations to utilize their data better. Be sure to stick around to where our discussion turns to #tacosarelife.

Check out the full episode HERE


About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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