Data-Driven Success in Marketing: A Conversation with Mike Geller

March 20, 2024 Mike Geller

In this thought-provoking episode of the CanadianSME Small Business Podcast, we are delighted to welcome Mike Geller, co-founder and principal technologist at Tegrita, a trailblazing firm in the realm of email marketing consultancy. With over 15 years of experience in marketing technology consultancy and a notable education from Ryerson University, Mike has played a pivotal role in redefining email marketing strategies for businesses. Tegrita's mission is to empower marketing leaders by unlocking the full potential of email marketing, thus accelerating their pipeline at scale. This discussion covers the inception of Tegrita, future trends in marketing technology, the importance of data in marketing, the significance of systems integration, and Mike's insights on business partnerships.

Key Highlight Points

  • Mike shares the inspiration behind Tegrita's establishment and its focus on email marketing consultancy, influenced by his extensive background and passion for marketing technology.
  • Insights into significant trends shaping the marketing technology landscape and advice for businesses on staying competitive.
  • Discussion on the critical role of data in marketing success and strategies for businesses to harness their data effectively.
  • Exploration of how systems integration enhances marketing efforts and the challenges businesses face in achieving seamless integration.
  • Mike provides valuable lessons learned from transitioning from a partnership to solo ownership, emphasizing the need for clear agreements in business relationships.
  • Mike's expertise and insights offer a comprehensive guide for businesses looking to leverage email marketing and other technological advancements to fuel their growth and stay ahead in the rapidly evolving digital landscape.

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A heartfelt thank you to Mike Geller for sharing his journey and wisdom with us. His contributions to the marketing technology field through Tegrita's innovative solutions continue to inspire and empower marketing leaders worldwide.

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About the Author

Mike Geller

Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marketing technology consultancy. Mike’s a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.

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