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Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

July 10, 2020 Brandi Starr

There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full staff or expected budget.

As a result, marketers are expected to do more with less; less time to execute, reduced budgets and fewer resources. All while increasing capacity, profits, and productivity without burning out your team! In this virtual seminar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.

In this 60-minute recorded webinar we will discuss the…

  • Top three resourcing challenges faced by marketing leaders today (and the risk they have to your bottom line)
  • How to minimize the risks by considering three key decisions
  • Five success measures when outsourcing

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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