Breaking Down Silos For A Better Customer Experience

August 12, 2021 Brandi Starr

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Brandi Starr, Tegrita's Chief Operating Officer, to talk about the importance of breaking down silos for a better customer experience.

Key Takeaway:
In most organizations today, departments are working in silos quite often competing with one another with their goals and how it impacts the customer. The CRO or chief revenue officer is usually the head of sales and not actually in charge of all revenue.

Brandi Starr believes that what needs to happen is that those silos need to be broken down and brought together under one umbrella with a single leader who can set organization objectives by function, but that are cohesive in that they are all working towards the same goals. In this episode, we dive into how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

Listen to the full Episode: CLICK HERE

More About Brandi Starr:
Her book: CMO to CRO: The Revenue Takeover by the Next Generation Executive

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing:
Check it out here.


About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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