Home » Refining My Marketing Strategy » Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem

× Share this Video

Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem

September 23, 2021 Tegrita

Share this Video

Siloed systems and strategies are some of the top detractors among revenue teams. In recent webinars both Amy Noel and Jason Semenek; Lead Strategists at Tegrita tackled solutions to breaking through the silos for modern marketers trying to put it all together.

Join us as we continue the conversation in this 45-minute panel discussion moderated by Brandi Starr, career Modern Marketer, Chief Operating Officer of Tegrita, and co-author of the international bestseller CMO to CRO: The Revenue Takeover by the Next Generation Executive.

Together these three Tegritans will offer insights and strategies on how we STOP, COLLABORATE AND LISTEN to develop a holistic revenue ecosystem; building a bridge to connect your technology, strategy, and your teams.

------

Watch the Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy] HERE!
Watch the Webinar [What To Do Next: Coming Digital Challenges - Show & Tell with Amy Noel] HERE!
Get the book CMO to CRO: The Revenue Takeover by the Next Generation Executive HERE!

Tech Leader Talk: Finding The Right Marketing Technology For Your Business

On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational res...

My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Te...

Other content in this Stream

36:48

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Watch Video

31:48

Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

Watch Video

Email Excellence: How Tegrita's Approach Transformed a Health Services Provider

This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.

Read Flipbook

The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

Listen

Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

Listen

From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

Read Article

Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

Watch Video

The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.

Listen

34:54

Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]

In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

Watch Video

The Do’s and Don’ts of Creating an Effective Email Strategy

Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.

Read Article

The Role of Email in Digital Marketing Success

Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

Read Article

31:57

Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]

In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.

Watch Video

Address Verification: A Vital Email Marketing Best Practice

A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.

Read Article

36:56

Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]

In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.

Watch Video

The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

Read Article

Tegrita Marketing Launches Internal Anti-Bias Committee

Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

Read Article

All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

Listen

Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

Introducing Revenue Rehab Podcast sponsored by Tegrita, offering conversations with CMOs & CROs to develop collective solutions & takeaways to the biggest challenges faced by revenue teams.

Read Article

No Email Is An Island

Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.

Read Article

CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

Tegrita, a marketing technology consultancy, announces today it has successfully completed its SOC 2 Type 2 audit.

Read Article

Return to Home

Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem

Previous Article

Next Article