This week's expert #OntheFly is Brandi Starr, Chief Operating Officer of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools so marketers can free up their time to do what really matters.
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
Data-Driven Success in Marketing: A Conversation with Mike Geller
On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.
Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]
On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes
Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo.
Why This Ses
Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]
In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!
Capturing Consent on Asset Downloads to Meet Email Compliance Requirements
Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.
Set up A B C D Email Testing in Campaigns in Oracle Eloqua
If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!
Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
Oracle Eloqua is not created to evaluate data quality but there there are a number of useful tools within the platform that can help with that. Jesse Nobbe shares more details in this video.
Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]
In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.
Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]
In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.
Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)
RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!
Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem
Siloed systems are top detractors among revenue teams. In our panel, we provide insights and strategies on how to develop a holistic revenue ecosystem connecting your technology, strategy, & your team
Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]
How do use data to connect with your audiences? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, on his webinar where he shares innovative ways to use your email data to help other channels.