This week's expert #OntheFly is Brandi Starr, Chief Operating Officer of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools so marketers can free up their time to do what really matters.
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
Revenue Rehab EP 114: Brave Creatives - The Importance of Risk-Taking in Marketing
This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation.
Meet Melissa Rosenthal, an experienced marketing executive with a stellar career
Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]
This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.
Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]
On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.
Data-Driven Success in Marketing: A Conversation with Mike Geller
On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.
Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]
On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes
Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo.
Why This Ses
Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]
In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!
Capturing Consent on Asset Downloads to Meet Email Compliance Requirements
Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.
Set up A B C D Email Testing in Campaigns in Oracle Eloqua
If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!
Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
Oracle Eloqua is not created to evaluate data quality but there there are a number of useful tools within the platform that can help with that. Jesse Nobbe shares more details in this video.
Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]
In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.
Revenue Rehab EP 23 [Un-Siloed: Leading a Single Revenue Team]
In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.