Sales Is Not Revenue

Tegrita's COO, Brandi Starr sits down with The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. 

Listen to the podcast or the entire show HERE

You can connect with Brandi on Twitter @ModernMktgStarr.

About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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