CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

September 15, 2020 Brandi Starr

“If someone sneezed, they were a lead.” ….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done. Listen to the full episode HERE!

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Brandi on Twitter @triciagellman @ModernMktgStarr @HYPERGROWTH_Pod

About the Author

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
Follow on Twitter Follow on Linkedin Visit Website More Content by Brandi Starr

CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

About the Author

Previous Video

Other content in this Stream

On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.

In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.

In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.

In this week's episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen’s unique role as a COO who owns all of revenue.

The most crucial element of all your email marketing efforts is RESULTS. In this article we are breaking down 5 key email marketing metrics you should be keeping an eye out for.

In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.

In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

Amy Noel, Strategy Lead at Tegrita, joins Dave and Ryan from the HotSoup Podcast to talk how Sales and Marketing should work together to form Revenue Operations.