Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

May 31, 2023 Brandi Starr

There’s no doubt about it… Streamlined, clear, effective communications in Marketing Ops is an ART.

Full stop.

So, it only made sense that we track down a true artist on the subject to share her brilliant know-how with our listeners.

Brandi Starr is COO at Tegrita, Podcast Host of Revenue Rehab, an International Best-Selling Author, and our honored guest this week on Spamming Zero.

What’s Covered?

  • A bit about Brandi’s 23 years in digital marketing
  • The right infrastructure to successfully communicate with customers
  • How to tackle the issues when technologies are NOT communicating
  • Identifying vendors with the right “stickiness”
  • What B2B and DTC can learn from each other
  • VOC & Managing customer expectations in a streamlined journey
  • Non-negotiable: having cross departmental buy in
  • How our expert incorporates journey mapping
  • And more


Check out the full episode on:


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Source

About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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