The Channel CRO [It’s What You Do with Brandi Starr]

August 22, 2023 Brandi Starr

This week, we are thrilled to welcome Brandi Starr, the COO of Tegrita, co-author of CMO to CRO, and the voice behind the "Revenue Rehab" podcast. Brandi is widely recognized for her expertise at the intersection of marketing strategy, creativity, and sales. At 2:19, she dives into the significance of integrating sales, marketing, and technology and how this forms the essential three-legged stool for businesses to thrive. As the conversation unfolds, Brandi delves deep into the challenges of lead management, the evolution of the Chief Revenue Officer role, and the pressing need for organizations to utilize their data better. Be sure to stick around to where our discussion turns to #tacosarelife.

Check out the full episode HERE

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About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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The Channel CRO [It’s What You Do with Brandi Starr]

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The Channel CRO [It’s What You Do with Brandi Starr]

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